明星对电影经济成功影响的实证概括
Empirical generalizations on the impact of stars on the economic success of movies
International Journal of Research in Marketing · 2016
被引 72
ABS 4
- Julian Hofmann
- Michel Clément
- Franziska Völckner 通讯
- Thorsten Hennig‐Thurau
电影经济学文化产业市场营销实证研究