企业社会政治参与:谁偏好的反映?

Corporate Sociopolitical Involvement: A Reflection of Whose Preferences?

ACADEMY OF MANAGEMENT PERSPECTIVES · 2016
被引 143
人大 AABS 4

中文导读

探讨企业参与有争议的社会政治议题(如支持或反对政治敏感的社会问题),并基于代理理论和利益相关者理论的推拉视角,构建模型解释企业为何参与这类议题及其制度环境。

Abstract

The management literature has devoted increased attention to nonmarket activities of firms, such as political involvement and social responsibility, including philanthropy. While these activities may be presumed to have the intent of improving the competitive position of firms or enhancing their reputation, firms have recently increased their support for or opposition to a wide array of politically charged social issues with no direct performance motivation. These “sociopolitical issues” are vastly different from corporate social responsibility and corporate political activities, as they are divisive, emotionally charged, and institutionally contested social issues. In this article, we explore sociopolitical issues and develop a distinct model that relies on multiple theoretical perspectives—agency theory and a push-versus-pull perspective of stakeholder theory—to provide complementary or at times competing explanations for firm involvement in such controversial issues. We also explore the contexts (or facilitating institutional environments) that enable management to get involved in sociopolitical issues. In addition to drawing attention to this growing phenomenon, the article provides guidelines for future research on corporate participation in politically charged social issues.

企业社会责任利益相关者管理非市场战略政治参与