The American Red Cross: : Adding digital volunteers to its ranks
美国红十字会负责人哈曼在与学者对话中，介绍了该组织如何利用社交媒体贯穿备灾、响应和恢复三个灾害周期，对关注非营利组织数字化运营的读者有参考价值。
In a conversation with Gerald C (Jerry) Kane, an associate professor of information systems at the Carroll School of Management at Boston College and guest editor for MIT Sloan Management Review's Social Business Big Idea Initiative, Harman explains how Red Cross is using social media in its work around the three cycles of disaster: preparedness, response and recovery.