坚持战略还是完成销售

Stick to the strategy or make the sale

HARVARD BUSINESS REVIEW · 2016
被引 0
人大 AFT50ABS 3

中文导读

通过Lumiscape公司的假设案例,探讨其将销售模式改为订阅模式的经济考量,对研究商业模式转型的学者有参考价值。

Abstract

The article presents a hypothetical case study on Lumiscape, a fictionalized manufacturer of smart technology streetlights, and its decision to alter its sales model to a subscription model. It looks at how Lumiscape offered to rent the streetlights to municipalities for a fee that included installation, maintenance, and monitoring software. The study goes on to discuss the economic aspects of the decision. INSET: Case Study Teaching Notes

商业营销案例研究