Go beyond just paying: Effects of payment method on level of construal
通过五项实验发现，用信用卡支付比用现金支付更能让消费者抽象地思考信息，并探讨了背后的机制、调节因素及营销启示。
Abstract Does paying by credit card induce consumers to think more abstractly than paying in cash? In a series of five studies, we show that priming people with a concept of a credit card as the payment method could lead them to construe information more abstractly than priming them with a concept of cash as the payment method. We distinguish between two processes that might account for the above effect, examine the factors that moderate this effect, and demonstrate the marketing implications of our findings.