预期品牌身份与耐克相关品牌社区中身份之间的相互作用：嵌套系统中的共存协同与张力
Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system
JOURNAL OF BUSINESS RESEARCH · 2016
被引 65
人大 A-ABS 3
- Niels Kornum 通讯
- Richard Gyrd‐Jones
- Nadia Al Zagir
- Kristine Anthoni Brandis
品牌管理品牌社区市场营销品牌身份消费者行为