Meat Your Enemy
基于法国实用主义，研究如何通过设计盈利性、效率等“测试”来对齐市场、工业等多重价值世界，从而推动人类与动物区分等本体论层面的激进变革，对组织变革和动物权利运动有启示。
Radical change can be conceived in terms of the reconceiving of ontological distinctions, such as those separating humans from animals. In building on insights from French pragmatism, we suggest that, while no doubt very difficult, radical change can potentially be achieved by creating “alignment” between multiple “economies of worth” or “common worlds” (e.g., the market world of money, the industrial world of efficiency). Using recent campaigns by animal rights organizations as our case, we show how the design of “tests” (e.g., tests of profitability, tests of efficiency) can help align multiple common worlds in support for radical change. Our analysis contributes to the broader management and organization studies literatures by conceiving radical change in terms of changing ontological categorizations (e.g., human/animals vs. sentient/ non-sentient), and by proposing that radical social change agents can be helpfully conceived as opportunistically using events to cumulatively justify the change they desire overtime.