Pricing decisions of complementary products in a two-level fuzzy supply chain
研究两个制造商和一个共同零售商组成的二级模糊供应链中互补产品的定价问题，考虑成本与需求的模糊性，分析七种定价博弈下的最优决策，并通过数值实验揭示模糊程度对价格、需求和利润的影响。
Pricing decisions of two complementary products in a two-level fuzzy supply chain with two manufacturers and one common retailer are studied in this paper. By considering the two manufacturers and one common retailer’s leader–follower relationship, the two manufacturers’ pricing strategy and the fuzzy uncertainties associated with the manufacturing costs and customer demands of the complementary products, seven pricing games are considered. The corresponding closed-form optimal pricing decisions are obtained in the seven pricing games. Through using numerical studies and sensitivity analysis of parameters’ fuzzy degree, we compare the analytical results of different games and investigate the firms’ optimal decisions facing changing pricing environments. At last, we analyse the effect of the fuzzy degree of key parameters on optimal prices, maximal expected demands and maximal expected profits of different games. Some interesting and valuable managerial insights are established.