Antecedents and Consequences of Infidelity in Cross-Border Business Relationships
研究出口商与进口商工作关系中不忠行为的前因与后果，发现信任、满意度、承诺和合作水平低时更容易发生不忠，且关系处于衰退期或较年轻时关联更强；不忠会导致出口商的惩罚或重新评估措施。
The volatile, complex, and distant nature of the international business environment inevitably gives rise to incidences of infidelity among interacting exporters and importers. The authors propose and test a theoretically anchored model of the antecedents and consequences of infidelity in exporter–importer working relationships. The findings confirm that importers’ infidelity incidences occur more often in cases in which trust, satisfaction, commitment, and cooperation are low in the relationship. Indeed, the association between poor relationship quality and infidelity becomes stronger when the relationship is at a declining stage and is relatively young. The existence of infidelity in the relationship will lead to either punitive actions or reassessment measures on the part of the exporter, which are moderated by the degree of long-term orientation and social bonding that exists between the interacting parties.