信息不对称下两部定价的供应链协调

Supply chain coordination with two-part tariffs under information asymmetry

International Journal of Production Research · 2016
被引 51
ABS 3

中文导读

研究了信息不对称下供应商如何通过两部定价合同协调供应链,发现即使零售商掌握客户异质性信息,供应商仍可用统一的两部定价实现协调并让零售商获利。

Abstract

Supply chain coordination literature indicates that two-part tariff contracts cannot coordinate a supply chain with a supplier and a retailer under information asymmetry, but can coordinate the channel under full information, while leaving the retailer zero profit. Motivated by the practice of Costco Business Centres, we incorporate customer heterogeneity, near-saturated retail market and asymmetric information into a stylised model. The retailer has the knowledge of customer heterogeneity while the supplier does not. The supplier, on the other hand, designs a menu of two-part tariffs for the retailer to choose from. We have found that two-part tariffs can coordinate the supply chain under asymmetric information, while leaving the retailer a positive profit. In addition, a one-size-fits-all two-part tariff can coordinate the supply chain at equilibrium, i.e. there is no need for the supplier to design different two-part tariffs for the retailer who may possess different types of information.

供应链管理信息不对称定价策略渠道协调