Beyond the “Win-Win”
指出波特和克雷默的创造共享价值框架在处理“双赢”问题时有效，但面对“赢输”或“输赢”的社会参与时，管理者需要补充规范接受和规范制定的伦理框架，形成CSV+框架以合法地管理此类问题。
While Porter and Kramer’s Creating Shared Value (CSV) works well as a management framework to address “win-win” business and society issues, it leaves managers ill-equipped to legitimately manage issues where they face the prospect of “win-lose” or “lose-win” social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks—specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multi-part framework built around CSV and augmented by ethical frameworks.