The Ecosystem of Shared Value
提出集体影响力框架，指导企业联合政府、非营利组织等各方协同创造共享价值，并指出五个关键要素，帮助企业在解决社会问题的同时发现经济机会。
Governments, NGOs, companies, and community members must all be involved in programs to create shared value, yet they work more often in opposition than in alignment. A movement known as collective impact has facilitated successful collaborations in the social sector, and it can guide businesses in bringing together the various actors in their ecosystems to help remedy some of the world’s most urgent problems. In the process, companies will find economic opportunities that their competitors miss. Five elements must be in place for a collective-impact effort to achieve its aims: (1) a common agenda, which helps align the players’ efforts and defines their commitment; (2) a shared measurement system; (3) mutually reinforcing activities; (4) constant communication, which builds trust and ensures mutual objectives; and (5) dedicated “backbone” support, delivered by a separate, independently funded staff, which builds public will, advances policy, and mobilizes resources. INSETS: CREATING SHARED VALUE.;BARRIERS IN THE ECOSYSTEM.. [ABSTRACT FROM AUTHOR]