When Employees Walk The Company Talk: The Importance Of Employee Involvement In Corporate Philanthropy
研究发现，让员工参与企业慈善活动能促使他们更善意地理解公司的慈善动机，从而提升对公司的态度和行为承诺，对管理者有实践启示。
Although corporate philanthropy is often viewed as a vehicle for fostering employee commitment, research suggests that it does not always accomplish this goal. Drawing on theories on prosocial sensemaking and on social identity theory, I propose that involving employees in corporate philanthropy encourages more benevolent attributions for philanthropy, thereby promoting higher attitudinal and behavioral commitment. In Study 1, a field study with employees and supervisors in a chemical-pharmaceutical firm, employee involvement in corporate philanthropy predicted higher attitudinal and behavioral commitment to the firm. In Study 2, a laboratory experiment, participants reported higher attitudinal and behavioral commitment to a company when it was described as involving employees in philanthropy. In both studies, benevolent attributions mediated the associations of employee involvement in philanthropy with both attitudinal and behavioral commitment. My research provides new insights for understanding the impact of corporate philanthropy on a particularly important group of stakeholders—employees—and shows how employee involvement may encourage insiders to act to improve the organization's external image. © 2016 Wiley Periodicals, Inc.