Castlight Health: Disrupting the Health Care Industry
本案例研究Castlight Health公司，它为企业员工提供医疗费用比较工具，并探讨其新推出的参考定价产品是短期潮流还是能成功实施。
This case study focuses on Castlight Health, a company that offered web-based health comparison tools for consumers. The company provided its tool through a business-to-business based subscription model where the employees of Castlight's clients could research health care costs before receiving care. The case study focuses on the company's newest product, a reference-based pricing product and whether this concept was a short-term fad or whether Castlight Health could successfully implement this new product and strategy.