贫困消费者的优惠券剪取:将人口统计、购物篮规模与优惠券兑换率联系起来
Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates
International Journal of Research in Marketing · 2016
被引 14
ABS 4
- Stephanie Noble 通讯
- Kang Bok Lee
- Russell Zaretzki
- Chad W. Autry
消费者行为市场营销零售经济学人口统计学