A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research
为研究文化消费的学者提供了四种过程理论化分析模式，结合九种过程导向研究类型，帮助从纵向数据中提炼过程理论。
How do researchers studying the cultural aspects of consumption theorize change? We propose four analytical workbench modes of process theorization in combination with nine genres of process-oriented consumer research, each presenting a distinctive combination of assumptions about the nature of change in market and consumption systems and consumers’ role in these processes. Through this framework, we provide consumer researchers with a useful interpretive tool kit for deriving a process-oriented theorization from the unwieldy complexity of longitudinal data.