Crowdsourcing-Based Business Models: How to Create and Capture Value
分析了成功平台如何通过众包模式创造和获取价值，为管理者设计或调整商业模式提供指导。
Technology has transformed individuals from mere consumers of products to empowered participants in value co-creation. While numerous firms experiment with involving a crowd in value creation, few companies turn crowdsourcing projects into thriving platforms with a powerful business model. To address this challenge, this article analyzes successful platforms to identify patterns of effective crowdsourcing-based business models. The results provide guidance for managers who need to create new (or adapt existing) business models.