耐用品总拥有成本:概念模型与实证应用
The total cost of ownership of durable consumer goods: A conceptual model and an empirical application
International Journal of Production Economics · 2016
被引 62
ABS 3
- Nicola Saccani 通讯
- Marco Perona
- Andrea Bacchetti
消费者行为市场营销产品管理耐用消费品