Postfeminism, Neoliberalism and A ‘Successfully’ Balanced Femininity in Celebrity CEO Autobiographies
分析了女性名人CEO自传中如何构建一种“成功”平衡的女性气质，揭示其受后女性主义和新自由主义影响，并指出这种新女性气质对组织中的性别权力关系挑战有限。
This article explores the construction of a ‘successfully’ balanced femininity in the female celebrity chief executive officer (CEO) autobiography genre, and how it is shaped by the postfeminist and neoliberal context. My analysis shows how achieving successful and therefore desirable balance requires one to embrace femininity but in a calculated, market‐oriented fashion that benefits business goals, ensuring that one remains a ‘good’ postfeminist as well as neoliberal subject. I argue that this new femininity poses little challenge to the existing gendered power relations in organizations. The paper adds to the existing debates on doing gender in the workplace by providing an understanding of how and why certain ways of doing femininity in organizations are allowed or disallowed, specifically, how certain organizational femininity comes to be constructed as more successful and valuable in the contemporary postfeminist and neoliberal context. Furthermore, by examining how these ideals of balanced femininity are constructed in celebrity CEO autobiographies, the article highlights the value of exploring these texts as representations of contemporary postfeminist and neoliberal cultural norms.