服务组织与其社区:管理研究的新视角与新方向

Service Organizations and Their Communities: Perspectives and New Directions for Management Research

ACADEMY OF MANAGEMENT PERSPECTIVES · 2016
被引 14
人大 AABS 4

中文导读

整合了服务组织与社区关系的多面文献,提出三种视角:社区影响组织、顾客利用服务场所建立社会关系、以及组织与社区共创价值,为管理研究提供新方向。

Abstract

This paper expands management scholarship by reviewing and integrating literatures describing multiple facets of the relationship between service organizations and their communities. Three perspectives related to organization–community relationships are described: (1) Institutional and demographic influences from host communities influence service organizations, (2) customers as community members use service establishments as resources to create and maintain social relations, and (3) service organizations and communities engage in the joint creation of value. The implications of these perspectives are explored for multiple streams of management research.

服务管理组织与社区关系价值共创制度理论市场营销