对功能性和体验性广告诉求的神经反应：解释广告有效性
Neural responses to functional and experiential ad appeals: Explaining ad effectiveness
International Journal of Research in Marketing · 2016
被引 81
ABS 4
- Linda Couwenberg 通讯
- Maarten A.S. Boksem
- Roeland C. Dietvorst
- Loek Worm
- Willem J. M. I. Verbeke
- Ale Smidts
广告学神经科学消费者行为认知心理学