理解企业对企业公司中销售-营销界面功能障碍体验:视角问题
Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective
Industrial Marketing Management · 2016
被引 41
ABS 3
- Avinash Malshe 通讯
- Jeff S. Johnson
- Paul Viio
B2B营销销售管理组织行为跨职能协作