Many stakeholders, one story
作者根据自己在通用汽车和欧宝的工作经验，提出企业改善与利益相关者关系的最佳方式是向他们传递单一、统一的信息。
The author draws upon his own work experience in arguing that the best way for firms to improve relations with stakeholders is to present a single, unified message to them. While working for car maker General Motors he provided information about the company's finances to the United Auto Workers (UAW) labor union in a manner similar to that he would have used when addressing analysts. He relates how the same strategy proved effective during his tenure as a director of car maker Opel.