The Role of Cognition and Information Access in the Recognition of Innovative Opportunities
研究调查了324名台湾初创企业家，发现行业经验、风险倾向和信息获取与机会创新性感知相关，且低经验时风险倾向提升感知，高经验时则无此效应。
This research examines nascent entrepreneurs’ perceptions about the innovativeness of the opportunities they have recognized. Results from a survey of 324 nascent entrepreneurs in Taiwan indicate that one's level of prior industry experience, orientation toward risk, and access to information in the environment are each associated with perceived innovativeness of the opportunity. An examination of interaction effects shows that when prior industry experience is low, risk taking propensity boosts the level of perceived innovativeness, but does not have an effect in the case of high industry experience. The findings suggest that cognitive elements and information access can play a role in the identification and pursuit of innovative opportunities.