Engaging Fringe Stakeholders in Business and Society Research: Applying Visual Participatory Research Methods
探讨视觉参与式研究方法如何帮助商业与社会研究者更有效地纳入边缘利益相关者（如女性、非文盲或原住民），通过加纳可可农案例展示该方法如何提升研究的包容性和可信度，从而改善企业决策。
Business and society (B&S) researchers, as well as practitioners, have been critiqued for ignoring those with less voice and power (e.g., women, non-literate, or indigenous peoples) often referred to as “fringe stakeholders.” Existing methods used in B&S research often fail to address issues of meaningful participation, voice and power, especially in developing countries. In this article, we stress the utility of visual participatory research (VPR) methods in B&S research to fill this gap. Through a case study on engaging Ghanaian cocoa farmers on gender inequality issues, we explore how VPR methods may be used by researchers to achieve more inclusive, and thus more credible, stakeholder research that can improve decision making within businesses. Furthermore, we argue that ingrained social and environmental problems tackled by B&S research and the unique context in which they occur may open up new opportunities to develop participatory visual methods for social change.