团队中销售人员努力分配的考察:一项随机现场实验

Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment

Marketing Science · 2019
被引 18
FT 50UTD 24ABS 4★

中文导读

通过现场实验,研究了零售场景中不同薪酬合同下销售人员如何根据同事能力变化调整自身努力。

Abstract

Using a field experiment, this paper examines how salespeople adjust their effort when coworker's ability changes, under different compensation contracts in a retailing context.

市场营销销售管理团队激励薪酬设计