The Impact of CSR on Buying Behavior: Building Customer Relationships
研究了企业社会责任（CSR）对客户购买行为的影响，通过问卷调查和SPSS分析发现CSR能影响购买行为，对营销和客户关系管理有参考价值。
CSR is a highly emerging topic around the world, and the debate about CSR raised many questions about the effectiveness of being socially responsible; however, it also motivated many companies around the world to implement CSR strategies. This study will show the evolution of CSR through different points of view over the time that discuss and describe CSR. Moreover, this study described the influence of CSR by discussing the major advantages and disadvantages of being socially responsible; which affect the internal and external environment of the company. However, the influence of CSR is not limited to the people that are related to the company while it social responsibility is highly correlated with the company’s core business, marketing strategy and financial performance. Finally, using SPSS, many variables were identified in order to determine the objective function of this research, and clarify if there is any relation between the effects of CSR and customer’s buying behavior. Consequently, this research resulted in identifying that CSR affects and influences the buying behavior of customers, whereas the results are based on the used frequencies, factor analysis, and regression analysis to the collected data from the distributed questionnaires. The main objective of this research is to highlight the different factors that might influence of corporate social responsibility and social activities on customers, and especially on their buying behavior.