A triple lens measurement of host–guest perceptions for sustainable gaze in tourism
研究了不同文化背景游客的目的地中，东道主与游客对彼此及自身的感知差异，发现东道主自我评价比游客对东道主的评价更严格，为设计可持续旅游体验提供建议。
This paper investigates perception of self and others by hosts and guests, which may be critical for sustainability of a destination receiving tourists with different cultural backgrounds. Specifically, the study investigates self-perception of hosts and reciprocal perception between hosts and guests on several service personnel characteristics using importance and performance analysis. Thus, a triple lens of hosts’ evaluation of self, hosts’ evaluation of the guests, and hosts’ evaluation by the guests is involved in a multi-cultural tourism experience context. Results report differences between the lenses, hosts’ self-evaluation being harsher than guests’ evaluation of hosts. Suggestions are provided for destination marketing and management organizations to design effective tourism experiences for both hosts and guests for a more sustainable gaze between hosts and guests.