学习在美国零售服务场景中导航:在线论坛作为消费者文化适应平台和消费者礼品系统

Learning to navigate the American retail servicescape: Online forums as consumer acculturation platforms and consumer gift systems

JOURNAL OF BUSINESS RESEARCH · 2016
被引 23
人大 A-ABS 3
消费者行为市场营销文化适应零售服务移民研究