资助者对创业者众筹演讲的积极情感反应:感知产品创造力和创业激情的影响

Funders' positive affective reactions to entrepreneurs' crowdfunding pitches: The influence of perceived product creativity and entrepreneurial passion

JOURNAL OF BUSINESS VENTURING · 2016
被引 492 · 同刊同年前 6%
人大 AFT50ABS 4
众筹创业消费者行为社会心理学市场营销