DOES TELEVISION ENTRY DECREASE THE NUMBER OF MOVIE THEATERS?
利用西班牙地方电视台监管变化,实证研究了电视行业进入对电影院数量、上座率和票房收入的影响,发现电视进入显著减少了电影院和银幕数量。
This paper empirically examines the impact of competition in the television (TV) industry on the number of movie theaters, their attendance, and their box office revenues. Studies of firm entry usually focus on the impact of regulation on economic outcomes within an industry, thereby neglecting its impact on neighboring industries. Using changes in regulation in the Spanish local TV station industry, we estimate the impact of TV entry on the movie theater industry between 1993 and 2005. Our findings show that local TV entry decreased the number of theaters and screens in a province, as well as movie attendance and box office revenues.