Field Experiments in Corporate Sustainability Research
本文介绍了随机实地实验方法在企业可持续性研究中的好处与挑战，并以能源节约行为研究为例说明实施中需克服的障碍。
Experimental studies are a valuable tool to test effective strategies for encouraging sustainable behavior but have not been used much in corporate sustainability research. In this article, we describe the benefits and challenges of the randomized field experimental method for research in corporate sustainability. We draw on the examples of our own research in energy conservation behavior to illustrate some of the hurdles that need to be overcome for the successful implementation of field experiments.