购买路径铺满数字机遇：面向购物者的零售技术清单
The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
Technological Forecasting and Social Change · 2016
被引 199 · 同刊同年前 7%
ABS 3
- Kim Willems 通讯
- Annelien Smolders
- Malaika Brengman
- Kris Luyten
- Johannes Schöning
市场营销全渠道零售零售技术消费者行为