Do Pro-environmental Appeals Trigger Pro-environmental Behavior in Hotel Guests?
在斯洛文尼亚一家四星级酒店进行实地实验，发现环保呼吁未能显著增加客人重复使用毛巾或减少用电，说明享乐情境下需要更实际的利益才能改变行为。
Appeals to people’s pro-environmental values have been shown to trigger pro-environmental behavior across a range of contexts. The present study tests the potential of such interventions in a hedonic context where behavioral change does not generate utilitarian benefits (tourism). Results from a field experiment in a four-star hotel in Slovenia indicate that appeals to people’s pro-environmental values fail to significantly increase tourists’ hotel towel reuse and decrease room electricity consumption, suggesting that interventions in hedonic contexts—such as tourism—may require the use of more tangible benefits in order to change behavior.