Strategy as Diligence: Putting Behavioral Strategy into Practice
结合行为研究与战略实践，提出基于勤勉的战略方法，强调在由人而非理性经济主体构成的市场中，勤勉执行基本活动比分析竞争优势更重要，并展示了管理者如何利用技术和管理纪律推动企业成功。
Researchers in behavioral strategy are producing new insights on strategic decision making. At the same time, a few pioneering companies are discovering ways to put behavioral strategy into practice. This article draws on behavioral research and strategy practice to present an approach called diligence-based strategy. In markets comprised of people rather than rational economic agents, the analysis of competitive advantages matters less than the diligent execution of fundamental activities. Diligence-based strategy offers an applied method for formulating and executing strategy in organizations, showing how managers can leverage technology and management discipline to drive business success in the twenty-first century.