Estimation of the cultural factors for the international marketing
讨论了社会文化因素在国际营销环境中的重要性，指出营销与文化在制定国际营销计划和全球市场业务运营中的双向流动，并强调了语言、宗教、价值观等文化因素在全球市场中的区分作用。
This paper discuss importance of social and cultural issues which consist an integral part of international marketing environment today. Author pointed out two-way flows of marketing and culture in developing international marketing planning as well as business operations in the world market. In that sense, paper is oriented to stress out an importance of cultural factors such as languages, religion, values, attitudes and other features which draw a distinction within global market.