A femininity that ‘giveth and taketh away’: The prosperity gospel and postfeminism in the neoliberal economy
研究后女性主义与成功神学如何交织影响跨国直销组织中女性的主体性，揭示新自由主义对女性的矛盾要求。
This article explores how postfeminist and prosperity gospel discourses intersect in an organizational context to produce a particular ideal of feminine subjectivity that reproduces a neoliberal agenda. We focus on narratives written by female national vice presidents in a multi-national network marketing organization headquartered in America. Network marketing tends to attract a vast number of women who are enticed by grand messages of material and spiritual riches; however, such messages are often at odds with the precarious and uncertain working conditions. We contribute to gender and organization scholarship by introducing the concept of evangelical entrepreneurial femininity to explore the tensions and demands that are placed on women in an organizational context where postfeminism and prosperity gospel discourses intersect. In doing so, we question the expectations and constraints that many working women negotiate in this neoliberal age of alleged ‘freedom’ and ‘equality,’ and raise a number of concerns for feminist critique.