亲爱的,他们把食物缩小了!食物颗粒度及其操作化模式对消费影响的整合研究

Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption

JOURNAL OF BUSINESS RESEARCH · 2017
被引 10
人大 A-ABS 3
消费者行为食品营销消费心理学市场营销