The Impact of Comparative Product Ingredient Information
研究消费者对成分几乎相同但品牌形象不同的产品的质量差异认知，以及告知消费者这些产品没有差异是否会影响其购买行为。
Marketers spend heavily to create unique brand images for products that have nearly identical ingredients. This study investigates the extent of cunsumer awareness of quality differences for these products and the related question of whether informing consumers about the lack of differences has any effect on buying behavior.