Examining the Effects of Online Social Networks and Organizational Learning Capability on Innovation Performance in the Hotel Industry
研究了在线社交网络和组织学习能力如何影响酒店创新绩效，基于202家西班牙四五星级酒店的数据，发现社交网络用于内外部认知过程能提升创新绩效。
ABSTRACT The purpose of this paper is to explore the effects of online social networks and organizational learning capability on innovation performance. The paper is theory‐confirming. Theoretical relationships were tested using an empirical study of 202 four‐star and five‐star Spanish hotels. Results confirm that the introduction of online social network use for internal and external cognitive processes positively affects innovation performance. This study highlights the potential as well as the limitations of online social networks and organizational learning capability in promoting innovation capability. Businesses must consciously manage the assimilation and use of online social networks to benefit from them.