老年人使用社交媒体进行健康相关活动的因素

Factors for Elderly Use of Social Media for Health‐Related Activities

Psychology and Marketing · 2016
被引 49
ABS 3

中文导读

基于瑞典610名老年人的问卷数据,研究技术接受模型和社会人口因素如何影响老年人使用社交媒体获取健康信息,发现技术使用经验、态度、年龄和性别有正向作用。

Abstract

ABSTRACT Elderly individuals are increasingly using social media sites to access health‐related information. Using responses from 610 elderly individuals in Sweden to a large‐scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals’ use of social media for health‐related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health‐related activities. Technology attitudes strengthen the effect on social media use for health‐related activities regarding general use of technology, for older individuals, and among females.

老年学社交媒体健康信息行为技术接受模型社会心理学