肥皂剧中的负面角色对产品植入是否可能产生积极影响？
Can negative characters in soap operas be positive for product placement?
JOURNAL OF BUSINESS RESEARCH · 2016
被引 28
人大 A-ABS 3
- José António Dias 通讯
- José António Dias
- José G. Dias
- José G. Dias 通讯
- Carmen Lages
广告学消费者心理学营销学媒体研究