Motivating Innovation: The Effect of Loss Aversion on the Willingness to Persist
通过迷宫游戏实验，研究人们在长期负面反馈下是否更愿意坚持探索，发现提醒行动成本能增加探索行为，这对理解损失厌恶在不确定环境中的作用有贡献。
Abstract We investigate the willingness of individuals to persist at exploration when confronted by prolonged periods of negative feedback. We design a two-dimensional maze game and run a series of randomized experiments with human subjects in the game. Our results suggest individuals explore more when they are reminded of the incremental cost of their actions, a result that extends prior research on loss aversion and prospect theory to environments characterized by model uncertainty. In addition, we run simulations based on a model of reinforcement learning that extend beyond two-period models of decision making to account for repeated behavior in longer-running, dynamic contexts.