常规价格299美元；预购价格199美元：预购产品的价格促销与时间导向的调节作用

Regular Price $299; Pre-order Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal Orientation

• Amaradri Mukherjee
• Subhash Jha
• Ronn J. Smith 通讯