Intuit’s ceo on building a design-driven company
Intuit公司CEO Brad Cook分享如何将公司转型为设计驱动型，通过了解客户偏好、举办内部设计会议和借鉴竞争对手产品来强化设计。
The article presents commentary from chief executive officer (CEO) Brad Cook of software company Intuit on how Intuit is evolving into what is described as a design-driven company. He says when he became CEO of Intuit in 2008 the company's focus on design had lapsed. He has sought to address this by first finding out what customers like about Intuit's products, then harnessing design in support of those preferences. Along the way Intuit has hosted internal design conferences, invited as speakers notable designers, and taken inspiration from rival products from software producers Mint and ZenPayroll