棍棒和石头能打断我的骨头,但言语也能伤害我:客户言语攻击与员工不文明行为之间的关系

Sticks and stones can break my bones but words can also hurt me: The relationship between customer verbal aggression and employee incivility.

Journal of Applied Psychology · 2016
被引 102
FT 50ABS 4★

中文导读

通过分析434个客服事件,发现客户使用攻击性词语、第二人称代词、打断和积极情绪词会影响员工的不文明行为,其中攻击性词语与第二人称代词结合时影响更大,而积极情绪词能缓解这种影响。

Abstract

Customer service employees tend to react negatively to customer incivility by demonstrating incivility in return, thereby likely reducing customer service quality. Research, however, has yet to uncover precisely what customers do that results in employee incivility. Through transcript and computerized text analysis in a multilevel, multisource, mixed-method field study of customer service events (N = 434 events), we found that employee incivility can occur as a function of customer (a) aggressive words, (b) second-person pronoun use (e.g., you, your), (c) interruptions, and (d) positive emotion words. First, the positive association between customer aggressive words and employee incivility was more pronounced when the verbal aggression included second-person pronouns, which we label targeted aggression. Second, we observed a 2-way interaction between targeted aggression and customer interruptions such that employees demonstrated more incivility when targeted customer verbal aggression was accompanied by more (vs. fewer) interruptions. Third, this 2-way interaction predicting employee incivility was attenuated when customers used positive emotion words. Our results support a resource-based explanation, suggesting that customer verbal aggression consumes employee resources potentially leading to self-regulation failure, whereas positive emotion words from customers can help replenish employee resources that support self-regulation. The present study highlights the advantages of examining what occurs within customer-employee interactions to gain insight into employee reactions to customer incivility. (PsycINFO Database Record

客户关系管理员工行为心理学营销