持续警告义务:公共政策与管理层观点

Continuing Duty to Warn: Public Policy and Managerial Views

Journal of Public Policy and Marketing · 1998
被引 3
ABS 3

中文导读

研究了售后警告义务相关的公共政策问题,并为营销人员如何处理这些问题提供了建议。

Abstract

The authors explicitly consider the public policy issues related to the question of post-sale warnings and offer suggestions on how marketers should handle these issues.

市场营销公共政策商业伦理法律