专家回应

The experts respond

HARVARD BUSINESS REVIEW · 2015
被引 0
人大 AFT50ABS 3

中文导读

呈现了对一个案例研究的反应,该案例涉及一位高管是否应让两个合并的业务单元保留各自的商业模式,或强制统一。专家和读者提供了不同观点。

Abstract

The article presents reaction to a case study in the current issue about an executive who must decide whether to let two merged business units continue with their separate business models, or to impose one on both. Bodo Eickhoff of diagnostic equipment maker Roche Diagnostics cites a merger of units at his own company in advocating that the two should be allowed to retain their respective models. Technology investor Eric Achtmann says an independent entity should be established alongside the merged units to pursue disruptive innovation. Additional commentary is presented by the publication's readers.

商业管理市场营销运营研究经济学