Behaviorism and Control in the History of Economics and Psychology
澄清了经济学与心理学交叉讨论中对行为主义的误解，通过强调行为主义者定义的“控制”概念，并对比经济学家的观点，揭示了1930年代行为主义为何未融入消费者需求理论，并探讨了早期美国制度主义与近期行为经济学中两学科的互动。
There is a misunderstanding about the meaning of behaviorism in recent discussions on the history of economics and psychology. This essay explores that “behaviorist myth” by highlighting the role of “control” as defined by behaviorists and contrasting their views against those of economists. It then uses “control as a viewpoint” from which to study the history of the two disciplines. It reveals why behaviorism did not meet consumer demand theory during the “ordinalist / revealed preferences revolution” of the 1930s (i.e., the behaviorist myth), despite common methodological references to Percy Bridgman's operationalism. Applying this new viewpoint, this essay also joins the general topic of this volume by exploring early American institutionalism and recent behavioral economics as specific instances in which psychology and economics meet (or do not).