Communities as Nested Servicescapes
研究长期服务体验中嵌套的两个服务场景满意度（大场景和小场景）如何相互影响并作用于忠诚意愿，发现大场景满意度驱动小场景满意度，且设计维度对小场景满意度贡献最大，社会维度对大场景满意度影响最大。
Using a long-duration service experience, this study proposed and tested a servicescape transference effects phenomenon of two nested multidimensional servicescape satisfaction constructs—labeled perceived nestscape and surroundscape satisfaction—on one another and on loyalty intentions. Both perceived servicescape satisfaction constructs positively affected loyalty intentions. The direction of effects between the two satisfaction constructs was found to emanate from satisfaction with the larger surroundscape to satisfaction with the smaller nestscape rather than the opposite direction. All dimensions of the servicescapes were significant, but the design dimension contributed the most to perceived nestscape satisfaction, while the social dimension had the greatest influence on surroundscape satisfaction. These findings suggest that managers of servicescapes should proactively respond to all dimensions of both the larger and the smaller contiguous servicescapes to heighten customer satisfaction and loyalty. In addition, servicescape engagement positively affected perceived surroundscape satisfaction, but not perceived nestscape satisfaction. Servicescape engagement moderated the nestscape and surroundscape effects by weakening the impacts of both constructs on loyalty intentions. Consequently, managers should provide superior levels of engagement activities for seasonal migrants less concerned with the servicescape and enhance perceived servicescape satisfaction for less engaged consumers to induce loyalty.